3 BIG SECRETS that the supplement industry doesn’t like to talk about.
Here are 3
Big Secrets we really want to share with you. It’s very common for people to
say they’ve never heard of Beverly International even though we’ve been in the
industry for almost 52 years.
Your friends
and family also would also like to hear from you - Which supplement Brand do
you feel is best? - because your word and personal supplement stack speak
volumes. It’s also not uncommon for us, as individuals who know a little bit
about the industry, to need a little reconfirmation from time to time.
So, read on
and when you reach the end… digest these secrets, and use these points when
asked about BEVERLY. It’s simple and straight forward. Just like the brand.
SECRET #1: Most customers
aren’t loyal.
That’s an
understatement. Most customers try one, maybe two, products, offered by a brand
for a few months. Then they leave in search of greener pastures, never to
return.
Yes,
despite all the positive Amazon reviews, social media followers and
“ambassadors” many supplement brands have, practically
all of them struggle to keep customers more than a few months.
Now
ask yourself this. If you were looking for a bank to hold your money, would you
prefer one with extremely loyal customers -say, customers who stay with it for
many years or even decades- or a bank that suffers from low customer loyalty
and is constantly trying to find new ones?
Wouldn’t you have the same preference when it
comes to choosing a supplement brand?
SECRET #2: Beverly customers
are extremely loyal.
Some
stats:
- The average Beverly customer purchases our
products 7 times a year.
- Nearly 80% of our customers are still buying
Beverly products after 6 years.
- Fifty percent of our customers are still buying
after 11 years.
- Many customers have been with us for decades.
- Our rate of product returns is practically zero
–less than 0.1
SECRET #3: We keep our
customers because we try to.
Other
supplement brands act like they are constantly trying to gain customers, but keep them? Not so much.
Sure,
they may come up with clever ways of getting positive Amazon reviews, gaining
social media followers and signing up “ambassadors.” (You probably know the
reason we put quotes around “ambassadors.”)
They
keep coming out with new products (mainly to hop on the latest fad) and getting
rid of old ones (even when they’re not old at all).
They
seem to check off all the boxes, except the 3 that matter most to customers:
X- Create
products that work.
X- Teach
your customers how to use them so they can get satisfying results over and
over again.
X- Don’t
try to sell them something “new and better” when they really don’t need
it.
Beverly
keeps its customers longer than any other brand because we check off all 3
of the above boxes, and more.
1. We create products that work for everybody, based on
lessons learned from the “Golden Era” of bodybuilding (when Beverly was
founded) all the way to the present day.
2. We relentlessly teach our customers how to use our
products for maximum results, using our customer service team (see below), our
free magazine (No Nonsense), our Supplement Plans, our online recipe
collection, and much more.
3. Finally, we never try to sell you products you don’t
need, whether by hopping on the latest fad, or changing our formulas just to
make them look “new and better.” Remember, good supplement formulas never grow
old!
